Search Engine Optimization: The practice of making a website search engine friendly.

SEO or Search Engine Optimization:

Before we begin to discuss SEO we would like to share some very important information.

Any Search Engine Optimizer worth his or her salt will tell you that it takes anywhere from 6 to 12 months to get a good ranking with the search engines the old fashioned way.

To even hope to see your website appear in the to 50 to 100 results of a search query using the keywords you have embedded in your websites content, you are in it for the long haul.

Do a google search for nearly anything and you will get thousands of search results returned. Now consider that there are literally millions of websites in the cyber world and your is just one of them. What do you think the chances are of your (new) website taking position on the first page of results in a search query?

Oh don't be discouraged, it can happen and with proper SEO you can do quite well. But it takes time! With that in mind take these tips from us no matter who designs your small business website.

There is absolutely no substitute for good old fashioned business promotion, this applies to your website just as much or even more than it applies to your business in any other venue.

You can SEO till you are blue in the face but if you use the following website marketing strategies to promote your web business you will be miles ahead of any competition that is relying solely on Search Engine generated web site traffic.

Be sure to add your website address (www.mybusiness.whatever) to all of the advertising media that you currently utilize in your business promotion efforts.

Letterheads, Business Cards, Brochures, All forms of media. Putting your website address on the bumper or window of your car is an effective way to get traffic to your site. Have a business that involves vehicles? Add you web address to your fleet of vehicles.

This will do FAR more to get traffic to your website than any amount of Search Engine Optimization under the sun! Once the word is out, it will grow from there by referral, and this kind of promotion can't be beat!

SFWD offers Search Engine Optimization, but SEO without "Website Optimization" is like shooting yourself in the foot. That is to say, you can optimize exclusively for the Search Engines and in the process create a website that is repetitive, redundant and and very confusing for the customer that has visited your site. Whats the point of getting a potential client to your site if they are just going to leave in frustration?

SFWD offers what we call "CDO" or Conversion Driven Optimization. This is a process that considers the Search Engine visability of your wesite but at the same time uses logical techniques aimed at converting your visitors from mere prospect to paying customer!