Why do you need a small business web site?
As stated by Michael Pastore in an article from July 2001
"After years of slowly converging, the profile of the average adult American Internet user looks like the profile of the average American, according to online market research firm InsightExpress. "The demographic shift -- from early adopters of new technology who are young, relatively wealthy and predominantly male, to average Americans -- is important because it validates the Internet as a mainstream marketing, advertising and research platform."
Cost effective Advertising:
A single month of advertising in the "local" Yellow Pages can cost as much as an entire year of hosting your small business web site on the Internet for the entire "world" to see.
Listing your web site address on your Business Cards, Letter Head, Yellow Pages and or other advertising media can refer your customer to ALL of the information they need to convert them from a mere prospect into a customer.
Generate Leads:
With a small business web site you can cover as much or as little information about your business as you wish and thereby generate leads without ever meeting your prospect.
Wouldn't it be great if you could meet with several prospects at the same time in several places around the country or even the globe?
Have you ever wished you could be in 3 places at once to keep from losing your prospects?
Well, with a small business web site designed by SFWD you can virtually do just that.
Increase Credibility:
Having a small business web site increases the credibility of a business in the information age.
First it was FAX then came Cell Phones and then Internet marketing. Customers have come to expect businesses to stay in the media main stream. In today’s society a business without a web site is almost considered non-legit.
Improve Customer Service:
A business web site is a perfect way to allow your customers to look up the information they need, when they need it, not when or if they can contact you by phone while you are trying to attend to your day to day task of keeping your business running.
Because of the "contact" features a web site can offer by way of email and fill in the blank forms, a web site can many times keep that prospect in arms reach until you have time to give their requests the attention they and your business deserve.